Gruen transfer - Wikipedia, the free encyclopedia
If you’ve never seen it I recomend you check out the ABC TV show of the same name.
Posted on Tuesday, 24 November 2009
The Gruen transfer refers to the moment when a consumer enters a shopping mall, and, surrounded by an intentionally confusing layout, loses track of their original intentions. Spatial awareness of their surroundings play a key role, as does the surrounding sound and music. The effect of the transfer is marked by a slower walking pace and glazed eyes.
